Client Name: Göt2b
Project Name: A-Z of Attitude
Göt2b reached out to us looking for a way to connect with millennials. We created the #got2standout campaign which evolved to be a movement where people could fully express themselves.
We partnered with VICE and ID Magazine to create content, along with a live event and digital presence to target millennials on different touch points.
We had a limited budget and needed to create a lot of content, so using the assets create from the film we produced posters, banners and social content to gain attraction to the campaign.
Alongside the film we created a pop-up event in NYC inviting influencers and people off the streets to come and express their attitude with professional hair stylists. We spread the word on social platforms using influencers and a social photo booth.
To house all the user generated content we created a Tumblr site to bring the community together and inspire others to find their attitude and express themselves.
