Client Name: Qualcomm
Project Name: Invisible Museum
You may not be able to see what Qualcomm makes, but it’s everywhere and it’s doing some amazing things. We proved by creating the Invisible Museum—an augmented reality installation that literally shows the world how Qualcomm is the tech that makes the future happen. And we did it in a way that’s just as advanced as our technology.
We collaborated with Nexus to build the models and ensure that Qualcomm's invisible technology came to life on the digital pads.
The invisible museum traveled from key locations like CES to conferences in New York and LA and finished its tour in SXSW in Austen, Texas.
The technology received a lot of traction where we developed the UnCovr App and got picked up by New Yorker's first ever augmented reality cover.
Here are a few examples of how the renderings of the models turned out. Participants would be able to navigate 360 degrees around the model to reveal more information about a specific technology that Qualcomm sells and provides.
